消费者社会责任与供应链管理模式创新——基于社会网络视角

Innovation of Consumer Social Responsibility and Supply Chain Management Mode: A Social Network Perspective

社会化网络时代,消费者社会责任意识提升了消费者在供应链中的市场地位。基于社会网络视角,通过分析消费者社会责任对供应链的驱动作用,提出了构建了新型供应链管理创新模式。该模式具有供应链驱动模式从"产品驱动"转变为"用户驱动"、产品研发创新源从内部延伸到外部创客、供应链与用户通过社群协同等特征。

In this paper, from a social network perspective and through analyzing the effect of the consumer social responsibility in driving the development of the supply chains, we proposed an innovative supply chain management mode which changed the product-driven supply chain mode into a user-driven mode, externalized the product R＆D and innovation process, and facilitated the collaboration of the supply chains and their users through community-building.