从百度竞价排名看搜索引擎职业道德建设

Review of moral construction on search engine from Baidu's bidding rank

随着网络媒体的迅猛发展,搜索引擎在信息传播方面的优势日益突出,但由于发展历程、法律法规及社会监管的不足,出现了较多问题。在界定搜索引擎竞价排名经营模式的基础上,以百度为个案,归纳分析其竞价排名引发的种种道德失范现象,从技术、法律、自律等方面提出加强搜索引擎职业道德建设的构想。

With the rapid development of internet technology, the advantage of search engine in information dissemination is more and more prominent. However, due to the short course of the internet development, most of the laws and regulations are not yet mature. So a series of net moral anomie has taken place. Based on the definition of key word search ranking of the search engine, we take Baidu as an example. This essay will try to give some suggestions to this moral anomie from the perspective of technology, law, self - regulation and so on.