摘要
"少儿趣味田径"是国际田联倡导的新型运动形式,目前正在向全球推广。目前我国这方面的研究和推广还有待进一步普及。本文主要探讨了少儿趣味田径项目的推广策略。
"Children' s Fun Track and Field" is a new form of exercise initiated by the IAAF and is the global promotion. The paper mainly discusses the marketing strategy for Children Fun Track and Tield events so as to ensure its popularization and promotion.
出处
《长春师范大学学报》
2015年第12期75-76,101,共3页
Journal of Changchun Normal University
基金
吉林省体育局一般项目(14C20)
关键词
中小学生
体质健康
趣味田径
推广
students
physical health
Kids Athletics
promotion