少儿趣味田径项目推广策略的探究

Research into the Promotion Strategies of Children's Interesting Track and Field Sports

"少儿趣味田径"是国际田联倡导的新型运动形式,目前正在向全球推广。目前我国这方面的研究和推广还有待进一步普及。本文主要探讨了少儿趣味田径项目的推广策略。

＂Children＇ s Fun Track and Field＂ is a new form of exercise initiated by the IAAF and is the global promotion. The paper mainly discusses the marketing strategy for Children Fun Track and Tield events so as to ensure its popularization and promotion.