福建发展国际商务旅游的SWOT分析

An SWOT Analysis of the Development of International Business Tourism in Fujian

福建迎来建设海上丝绸之路核心区和自贸区的新时代之后,其国际知名度将快速提高,这为福建的商务旅游走向国际提供新的契机。福建拥有很多著名的旅游资源,福州、厦门等核心城市的会展业发展迅速,福建在具备发展国际商务旅游优势的同时也存在一些劣势。面对未来的发展机遇和威胁,福建应抓住机会制定以厦门为中心的国际商务旅游发展战略,使之发挥在福建旅游中的重要作用。

With the construction of the core area of the Maritime Silk Road and the free trade area, Fujian＇ s international reputation will be rapidly increased, which provides a new opportunity for Fujian to develop its international business tourism. There are a lot of famous tourism resources in Fujian, and Fuzhou, Xiamen and other key cities have been developing the exhibition industry rapidly. Fujian has a lot of advantages as well as disadvantages in developing international business travel. In face of both opportunities and challenges, Fujian should formulate the strategy by developing Xiamen into the center of international business tourism, and thereby promote the development of Fujian tourism.