郑州市汽车后市场发展现状及连锁经营研究

Research on the present situation and chain operation of the auto market in Zhengzhou City

郑州市作为河南省省会,是中原经济区的中心城市,机动车增长速度可以用"奔跑"两个字来形容。但是在面对巨大的郑州市机动车保有量的时候,汽车后市场的服务质量和效率还是显得有些不尽如人意。文章主要以汽车后市场的发展现状为出发点进行分析,深入讨论汽车后市场连锁经营的经营模式及管理模式,并对相关的理论与应用进行系统的研究与探讨,以期能为郑州市汽车后市场行业营销改革和发展提供一些借鉴和指导。

As the capital of henan province,Zhengzhou City, is the center city of the central plains economic zone, the growth rate of motor vehicle can use ＂running＂ to describe. But hinder the service quality and efficiency of auto after market is somewhat disappointing in the face of a huge amount of motor vehicles in Zhengzhou City. The article mainly analyzes the development status of the auto aftermarket as the starting point., In-depth discussion of the operation mode and management mode of the market chain management after the automobile, research and discuss of the system the related theory and application, In order to provide some reference and guidance for the reform and development of the automobile industry in Zhengzhou City.