非合作博弈下网络外卖平台竞争策略研究

Research on The Competitive Strategy of The Network Takeout Platform in The Non-cooperative Game

随着网络餐饮外卖服务的发展,网络外卖平台的竞争越来越激烈,如何在网络外卖平台中处于竞争优势,受到当前该领域学者与投资者的广泛关注。本文通过构建网络外卖平台非合作博弈模型,针对完全信息博弈和不完全信息博弈两种情形,对移动餐饮市场中企业A和企业B双方的竞争策略进行分析。研究结果表明,博弈参与者采取何种行动策略由其资金实力与信息决定。

With the development of network c atering takeaway service, the competition among network takeout platform is becoming more and more intense. How to obtain the competitive advantage in the takeout network platform has become a hot spot of widespread concerns by the scholars and investors. In this paper, we build a non-cooperative game model of the network platform for takeout, and analyze the competition strategy of mobile catering market of enterprise A and B under complete information and incomplete information game. The results show that the action strategy of the participants is determined by their financial strength and information.