摘要
体育传媒业是体育产业和大众传媒业相互碰撞、融合的产物。受制约于政治、经济、社会、文化的发展,同时又反作用于政治、经济、社会、文化,所以它不仅代表一个地区的体育产业发展,同样也反映着一个地区的整体社会经济实力。近年来湖南体育传媒业发展迅速,但并非已经达到极致,还存在很多问题需要解决,运用文献资料法、网络调查法、数理统计法、逻辑分析法等研究方法,从湖南体育传媒业发展现状入手,指出全球化背景下体育传媒发展趋势,梳理湖南体育传媒优势与弱点,面临的机遇与挑战,并在此基础上提出了湖南体育传媒可持续发展路径选择。
Sports media industry is the sports industry and the media industry collide product integration. Are subject to political, economic, social and cultural development, while reaction to the political, economic, social, cultural, it represents not only the development of sports industry in a region, also reflects the overall social and economic strength of a region. In recent years, the rapid development of Hunan sports media industry, but not have reached the extreme, there are still many problems to be solved, this paper, literature, web-based survey, mathematical statistics, logical analysis and other research methods, from Hunan sports media industry development status paper points out the development trend of sports media context of globalization, a sort Hunan Sports Media strengths and weaknesses, opportunities and challenges, and based on this proposed Hunan Sports Media sustainable development Path.
出处
《四川体育科学》
2016年第1期15-18,38,共5页
Sichuan Sports Science
基金
湖南文理学院2014年大学生研究性学习和创新性实验计划项目(37)
湖南文理学院重点(建设)学科建设项目资助
2014年度湖南省教育厅高校科学研究项目(14C0801)
