海上丝绸之路背景下龙舟赛事与休闲旅游发展研究——以中华龙舟大赛海南万宁站为例

Study on the Development of Dragon Boat Competition and Leisure Tourism Against the Background of Silk Road on the Sea——Taking Hainan Wanning Chinese Dragon Boat Competition as an Example

21世纪"海上丝绸之路"战略的提出,对于海南推进国际旅游岛的建设将产生重要影响,根据海南"海上丝绸之路"战略定位,体育赛事与休闲旅游开发将迎来新的发展机遇。通过实地考察,运用文献资料法对中华龙舟大赛海南万宁站历年发展情况以及旅游收入情况进行统计、分析,研究龙舟赛事与休闲旅游的互动关系,得出海上丝绸之路背景下万宁龙舟赛与休闲旅游结合的发展对策:借助央视直播平台加强宣传效应;龙舟赛事促进旅游收益;赛事发展打造龙舟小镇品牌;龙舟文化支撑城乡多元发展。

The promotion of＂Silk Road on the Sea＂ of the 21st century is crucial to the construction of Hainan intematiunal tourism island, whereby contributing to the development of sports event and leisure tourism. Based on the field study and the literature consultation on the statistics of the previous development of Hainan Wanning Chinese dragon boat competition, the relationship between dragon boat competition and leisure tourism is discussed. The strategy of developing Wanning dragon boat competition as well as leisure tourism against the background of Silk Road on the sea is put forward： enhancing the publicity through CCTV-5 live broadcasting; increasing tourist profits through dragon boast competition; constructing dragon boast town through sports event; and facilitating the diverse development of city and countryside in the culture of dragon boat.