学术期刊微信公众号互动性提升策略

Improvement of the Interactivity of WeChat Public Platforms of Academic Periodicals

在媒体融合的大时代背景下,学术期刊微信公众平台对学术运营与传播起着非常重要的促进作用。然而,由于微信公众平台其自身功能与传播模式的限制,导致平台运营者与订阅用户之间的互动明显不足。对学术期刊微信公众平台的用户行为特征进行了分析,就公众号存在的互动性缺乏问题进行深入探讨,并从微信公众平台现有功能出发,从3个方面提出互动性提升策略,从而为学术期刊微信公众平台的更好运营提供帮助。

WeChat Public Platform of academic periodicals is promoting the operation and communication of the periodi- cals under the background of medium combination. However, limited by the platform＇s function and mode of transmission, the interactivity between the platform runner and subscribers is obviously insufficient. This paper probes into the problem of lack of interaction from the aspect of subscribers＇ features and discusses the improvement strategy from three aspects, which will provide reference for the running of the WeChat Public Platform of academic periodicals.