互联网社交平台购物领域的消费者权益保护研究

Consumer Rights and Interests Protection in Internet Social Network Shopping:Difficulties and Countermeasures

互联网社交平台购物,是消费者通过互联网社交软件购买商品的一种新型购物方式,具有经营成本低廉、消费群体特定以及传播速度快、范围广的特点。由于针对性法律法规的缺失、职能部门监管职责不明确、第三方平台监督缺乏、诉讼维权成本高等问题的存在,加之互联网社交平台购物的特殊性,导致消费者的知情权、公平交易权、后悔权、人身权经常遭受侵犯。针对这种现状,首先要在我国现有的《消费者权益保护法》等法律法规的基础上,添加专门规范互联网社交平台购物的相关规定对其进行规范;其次,在行政管理中,要加强监管体系建设,明确监管部门的监管职责;再次,在运营模式上要引入第三方平台,通过制度和技术手段的运用达到净化互联网社交平台购物大环境的目的;最后,应对互联网社交平台的销售者实行实名制。

In Internet social network shopping, consumer purchase goods via the Internet social network platform. This new type of shopping is characteristic of low operating costs, specific consumer groups, and is becoming popular quickly. Due to the lack of relevant laws and effective supervision, and the particularity of Internet social network shopping, consumers＇ right to know and to regret, their right to fair dealing, and even their personal rights are often violated. The author therefore suggests that terms about Internet social network shopping should be added to the existing laws and regulations on consumer rights and interests, that supervision mechanism should be designed and supervision departments＇ responsibility be clarified, and that a third party platform should be introduced and a real-name registration system be implemented. We believe the above measures will promote consumer rights and interests protection in Internet social network shopping.