商会治理、会员动机与服务诉求偏好--来自广东、浙江两省的样本证据

The Governance,Member Motivation and Service Demands Preference of the Chamber of Commerce——Evidence from Guangdong and Zhejiang Provinces

商会作为市场和政府之外服务于企业的中间组织,近些年来在我国沿海发达地区再次大量涌现,发挥其在工商领域的自组织作用。为对商会治理方式、会员动机及其服务诉求作深入分析,利用调查问卷数据对广东和浙江两省的企业商会服务以及会员对商会服务诉求进行实证研究。结果表明:浙江省的企业比广东省的企业加入商会的意愿更加强烈,而且规模越大的企业入会动机更强;内资企业比外资企业对私利及公共品的诉求更大,因而入会的意愿也更强。规模大、政府主导的商会由于服务供给倾向公共品、俱乐部产品供给相对不足,会员对商会服务诉求更加明显。商会民主自治有利于降低会员过度的自我私利诉求,改善其对公共品的诉求,更有利于商会的健康发展。

Through the use of the questionnaire data for Guangdong and Zhejiang provinces, we did em- pirical research and analysis in the business services and members＇ demands for the service of the chamber of commerce. The results showed that enterprises in Zhejiang province are more willing to join the chamber of commerce than that in Guangdong province, and larger enterprises have stronger motivation to join. Compared to foreign - funded enterprises, domestic - funded enterprises show stronger willingness to join the chamber of commerce due to the greater demands for private interests and public goods. For the chamber of commerce, which is large - scale and government - dominated, it has a tendency to supply public goods, but a relative lack of the supply of the club goods, and therefore, the members＇ demands for the service of the chamber of commerce are more apparent. In conclusion, democratic autonomy of the chamber of commerce not only helps reduce members＇ excessive demands and improve their demands for public goods, but also benefits the healthy development of the chamber of commerce.