“美丽中国”理念下的“美丽出版”:内涵、背景及理论基础分析

"Beautiful Publishing" under the Concept of "Beautiful China" :Analysis of the Content,Background and Theoretical Basis

"美丽出版"是从"美丽中国"概念衍生出来的一个新概念,代表着出版业一种新的发展理念和发展方向,有着特殊内涵。它意味着出版物对美丽灵魂的培养塑造,意味着出版业与美丽自然的和谐共存,意味着出版业对社会环境的"美丽"建设,包括出版物内容的深层次开发、出版物生产环节对生态效益的重视、出版市场健康有序发展的合理引导三项主要内容,可持续发展理论、超越增长理论、财富代际公平分配理论、生态服务与限制性理论构成了这一理念的理论基础。

＂Beautiful publishing＂ is a new concept derived from ＂Beautiful China＂, which represents a new development idea and direction of the publishing industry with a special meaning. ＂Beautiful publishing＂ stands for training and shaping the beautiful soul, the harmonious coexistence between the publishing industry and nature, and the beautiful construction of the social environment by the publishing industry, which contains the deep development for pubhcation content, the emphasis on ecological efficiency in the process of the publication and the reasonable guideness for the healthy and orderly development of publishing industry. The theory of sustainable development, beyond the growth theory, the theory of intergenerational fair distribution of wealth and the ecosystem services and restrictive theory constitute the theoretical basis of this concept.