互联网思维下“渠道权力”问题研究——论突发事件报道动员中传统媒体的角色

The Research of "Channel Power" Theory under the Internet Thinking:On the Role of Traditional Media in the Mobilization of Unexpected Incidents

互联网技术颠覆了传统媒体运行规则的途径,一般意义上的"自上而下"的议程设置受到严重挑战。尤其在某些突发事件发生之后,在报道动员的进程中,传统媒体渠道失灵的危机愈加凸显。面对这种危机,传统媒体所要做的就是规范行业边界、明确分工,以内容产品和服务的质量推进渠道创新,构建场景与关系,减弱传播渠道中的噪音,在渠道权力的博弈中重新进行角色定位。

Intemet technology has subverted the operation rules of traditional media, and challenged the general sense of the top-down agenda setting seriously. Especially after the unexpected incidents, the crisis of channel failure of the traditional media in the process of reporting is becoming more prominent. In the face of this crisis, what the traditional media should do is to regulate the industry boundaries, to clear division of labor, to promote the quality of content products and services in order to promote channel innovation, to build scenes and relations to weaken the noises in the communication channel, thus to reposition the channel power of the game.