欧美报业“数字优先”战略及其启示

"Digital first" Strategy of Euramerica Press and Its Implications

由于移动互联网技术的快速发展,《纽约时报》《华盛顿邮报》《金融时报》等处于危机和困境中的欧美主流报纸,提出并正在实施"数字优先"战略。该战略促使欧美报业在内容生产与呈现、人才构成、组织架构、盈利模式等方面产生了显著变化。文章认为,该战略虽存有争议,但不失为一种尝试和创新,对我国报业的融合变革不无启发和借鉴意义。

In response to the changes of information dissemination in the mobile Internet era, and the media continue to bring in, major Euramerica newspapers which in crisis and plight proposed and are ＂digital first＂ strategy, including ＂New York Times＂ ＂Washington Post＂ ＂Financial Times＂ and other newspapers. The ＂Digital first＂ strategy has promote significant changes challenges of new implementing the world-renowned in content production and presentation, personnel structure, organizational structure, profit model and other aspects. This strategy, though controversial, after all, can yet be regarded as a try and an innovation. It＇ s of great inspiration and reference for the convergence of our press.