汉语国际教育背景下文化传播内容选择的原则

Principles of selecting the contents for cultural diffusion in the context of Teaching Chinese to Speakers of Other Languages

当今之世,汉语与中华文化的海外传播已经成为一种必然。在文化传播过程中,影响传播效果的因素很多。其中,对具体传播内容的选择至关重要。在传播内容的选择方面,我们需要考虑到几个最基本的原则,比如代表性原则、现代性原则、普遍性原则、供需(指传播者的主观愿望与受众的实际需求)结合原则。惟其如此,才能保证能取得较好的传播效果。

In the world today, the global diffusion of the Chinese language and culture has becoming inevitable. In the process of cultural diffusion, there are many factors influencing its effects. Among them, the selection of the concrete contents is of vital importance. In this aspect, the basic principles such as the principle of exemplification, the principle of modernity, the principle of universality as well as the principle of the combination of supply and demand should be taken into serious consideration in order to guarantee the positive effects of cultural diffusion.