4Petty R E,Cacioppo J T.The Elaboration Likelihood Model of Persuasion[J].Advances in Experimental Social Psychology,1986(04).
5Petty R E,Cacioppo J T.Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses[J].Journal of Personality&Social Psychology,1979(10).
6Harkins,S.G.,&Petty,R.E.Effects of source magnification of cognitive effort on attitudes:An information processing view[J].Journal of Personality and Social Psychology,1981(40).
7Cacioppo J T,Petty R E,Morris K J.Effects of need for cognition on message evaluation,recall,and persuasion[J].Journal of Personality&Social Psychology,1983(04).
8Vidrine J I,Simmons V N,Brandon T H.Construction of Smoking-Relevant Risk Perceptions Among College Students:The Influence of Need for Cognition and Message Content 1[J].Journal of Applied Social Psychology,2007(01).
6Agraval J,Kamakura WA.The Economic Worth of Celebrity Endorsers:An Event Study Analysis[J].Jouwal of Marketing,1995,59:56-62.
7Biswas D,Biswas A,Das N.The differential effects of celebrity and expert endorsements on consumer risk perceptions[J].Journal of Advertising,2006,35(2):17-31.
8Cohen JB,Golden E.Informational Secial Influence and Product Evaluation[J].Journal of Applied Psychology,1972,56(1):54-9.
9Erdogan BZ.Celebrity endorsement:a literature review[J].Jourual of Marketing Management,1999,15(3):291-314.
10Giffin K.The contribution of studies of source credibility to a theory of interpersonal trust in the communication process[J].Psychological Bulletin,1967,68(2):104-19.