结构分析方法在经营者集中审查中的应用与发展——以美国Kraft并购案为例

Application and Development of Structural Analysis Method in Business Concentration Review——A Case Study of U.S. Kraft Merger and Acquisition

单边效应理论(the unilateral effects)自产生以来,在各国反垄断并购审查中的应用越来越广泛,并因其采用了标准精确的数量经济学评估方法而受到理论界的重视。定量分析方法中尤其以结构化实证分析运用更多。文章介绍了单边效应的概念、结构化分析方法的具体实施步骤、美国Kraft并购案在评估单边效应时对结构化分析方法的应用,并提出了中国在进行横向经营者集中审查时,为了运用结构化分析方法评估单边效应,需要完善法律细则、注重人才培养以及在搜集和整理数据等方面下功夫。

The unilateral effect theory, since it was proposed, has been used more and more widely by many countries in their anti - monopoly review of merger and acquisition, and has been valued by theoretical circles due to its standardized accurate quantitative economic evaluation method. Among these quantitative analysis methods, structural empirical analysis is more widely used. This paper introduces the definition of unilateral effects, the concrete steps of implementing structural analysis method, U.S. Kraft cases application of structural analysis method in evaluating unilateral effects before the suggestions are put forward that in China great attention should be paid to improving legal rules, personnel training, data collecting and processing so as to adopt structural analysis methods in evaluating unilateral effects when horizontal business concentration review is conducted.