绥化市企业集聚营销障碍与发展途径研究

The Obstacle and Development Way of the Enterprise Cluster Marketing in Suihua

近年来,绥化市以其独特经济集聚助推发展模式,在黑龙江省脱颖而出、后来居上,取得了社会经济的有效发展。集聚模式正在逐步往纵深处发展。研究绥化企业的集聚营销问题,不仅是对当地经济集聚发展模式的响应,也有利于绥化市各大企业的长远发展。文章紧密围绕绥化市委市政府提出的经济集聚发展战略,从营销方面入手,在对绥化3家龙头企业进行实地调查的基础上,深入探究了绥化市企业集聚营销发展途径,力争为绥化市企业提高业绩水平和盈利能力提供策略参考。

Suihua, located in Hulan river basin of Songnen plains, south-central Heilongjiang province,have achieved the effective development of social economy in recent years with its unique economic agglomeration mode, catching up from behind and standing out. Clustering mode has developed deeply. The Research on Suihua enterprises cluster marketing problems is not only a response to the local economic agglomeration development pattern, but also to Suihua＇s big enterprises＇ long-term development. This paper,based on Suihua economic agglomeration development strategy by the municipal party committee municipal government, studied three leading enterprise in Suihua on the basis of field investigation from the aspects of marketing, and probed deeply into the development way of enterprises cluster marketing strategies, in order to provide strategies references to raise the level of performance and profitability of enterprises in Suihua.