社会化网络视角下消费者社会责任研究

Stydy On Consumer's Social Responsibility Under the Networks Social View——A Research from the Perspective of Social Network

在综述以往学者研究基础上,针对社会化网络的特殊性,重新界定了社会责任消费的内涵和边界.提出社会化网络环境下的消费者社会责任的边界由消费者在购买、使用和处置产品和享受服务的整个消费过程中对消费者自身的责任,对企业的责任,对环境的责任以及促进技术创新四大部分组成,并构建了消费者社会责任模型,以及该概念模型给我国消费者社会责任实践的启示.

Based on the review of prior research, with the special nature of social networks under consideration, the connotation and boundary of consumer＇s social responsibility are redefined. This paper holds that under the circumstance of social network, the boundary of consumer＇s social responsibility is composed of four parts： the consumer＇s responsibility to himself or herself, to the enterprise, to the environment and to the promotion of technological innovation in the whole process of consumption： the purchase, use and disposal of products and the receiving of services. A model of consumer＇s social responsibility is put forward and elaborated from the aspect of its meaning for the actual improvement of Chinese consumer＇s social responsibility.