全球化背景下的文化自信—大学生文化生产与文化消费异化现象研究

The Self-confidence in Culture in the Background of Globalization——Research on Dissimilation Phenomena between the Cultural Production and Cultural Consumption of College students

在当今世界经济、政治、文化等领域不断全球化的时代背景下,国家文化软实力的强弱日益成为衡量国家综合国力的关键指标,建设社会主义文化强国需要不断增强民族文化自信,培育优秀的文化人才。然而,当代大学生文化个性的匮乏和原创性思维的缺失导致其文化创新意识趋于薄弱,学术生产暴露出机械化和泡沫化的弊端。令人担忧的是,文化生态的恶化使部分大学生的文化消费变得庸俗,文化生产与文化消费行为产生异化。该文针对当代大学生群体,就破解大学生文化生产与文化消费异化困境提出了建设性策略。

In the current background of increasing globalization in the fields of world economy, politics and culture, the cultural soft power of a nation is gradually becomes the key index for assessing its overall national strength. However, for contemporary college students, the deficiency in cultural personality and the lack of creative way of thinking result in the following disadvantages, gradual downtrend of cultural innovation awareness and the stubbornness and insignificance in academic research. It is worried that the worsening of cultural ecology leads to vulgarity of college students in cultural consumption and dissimilation occurs between the cultural production and cultural consumption. Constructive strategies are put forward in this article to solve the dilemma of cultural production and cultural consumption in the contemporary college students group.