基于打造“中国服务”的酒店管理本科专业全产业链办学研究

Research on the “Chinese Service” Whole-industrial-chain Hotel Management Education

近年来,开办酒店本科专业的院校越来越多,但人才培养层次并未随着办学层次的提高而相应提高,甚至出现本科教育高职化趋势。提高我国酒店产业战略发展整体水平高度,酒店管理本科专业教育应围绕打造酒店业的"中国服务"模式进行全产业链人才培养,由酒店运营管理教育向产业链前端的酒店规划设计、酒店房地产、酒店资本运营、酒店新技术开发与应用以及产业链后端的酒店营销、酒店战略管理环节拓展;不同本科院校要结合自身优势围绕酒店产业链的不同环节开办不同的专业方向,实现差异化办学。

In the past years,more and more universities and colleges have initiated the hotel management major intotheir undergraduate programs. However,the level of student training is not raised correspondingly along with theadvancement of the institutions' levels. Some of the undergraduate programs are more like vocational training. Standingon the height of raising Chinese hotel industry's entire level of strategic development,this paper holds that theundergraduate hotel management program should target at training'Chinese service'personnel for the whole industrialchain. It should expand from the shear hotel operation and management education to the chain's front end that includeshotel design,hotel real estate,hotel capital operation,hotel new technology development and application,and thechain's back end that includes hotel marketing and hotel strategy management. Universities and colleges should usetheir own expertise and strength and each focuses on some links of the hotel industrial chain.