农家乐服务营销策略探析

Discussion on the Service Strategy of Joyous Farmer’s House

农家乐的产生与发展是与市场的变化有着密切的联系,只有及时采取适当的对策,才能使其经营管理与其市场的发展变化相适应。作者以服务营销理论为基础,通过对重庆走马镇农家乐游客和从业者进行问卷调查,结合走马镇农家乐现状,提出适合走马镇农家乐营销的建议。

The emergence and development of Joyous Farmer’s House are closely linked with the changes ofmarket, only the timely and appropriate responses, in order to make management changes in its development of the market adapt. Based on service marketing theory, the author combined with the present situation of Joyous Farmer’s House, and put forward the suitable marketing proposal.