涪陵榨菜软实力探析

Analysis on Soft Power of Fuling Pickled Mustard Tuber

涪陵榨菜属地理标志商标,是涪陵的重要软实力之一。认识涪陵榨菜的软实力,提升涪陵榨菜的国际知名度,有利于推动涪陵榨菜健康与快速发展。本文从软实力的含义、涪陵榨菜硬实力和固有软实力的体现、提升涪陵榨菜软实力的途径与措施进行了论述。

Fuling pickled mustard tuber is geography mark brand,and is one of the most important soft power.If we shuld understand soft power of Fuling pickled mustard tuber and promote its international fame,we can push forward development of Fuling pickled mustard tuber healthily and quickly. The article discusses the meaning of soft power,the ways and the steps of promoting Fuling pickled mustard tuber.