农村信用社市场营销研究

A Study on Marketing of Rural Credit Cooperatives

当前随着农村金融体制改革的深入推进和后金融危机的影响,农信社面临着客户资源流失、竞争压力加剧、市场份额下降等各方面的压力。强力推进适合自身发展需要的市场营销是巩固农信社的市场地位的关键所在。

With the current financial system reform and the financial crisis,rural credit cooperatives facing many issuns,such as the loss of client resources,competitive pressures,market share fall in and so on. The key of rural credit cooperatives is promote the need for self-development in marketing strongly.