互联网平台企业的商业模式成功要素研究

Success Factors of Business Models for the Internet Platform Enterprises

针对互联网平台企业这一具有双边市场特征的企业组织形式,本文在现有商业模式及商业模式创新研究的基础上,进一步挖掘出商业模式成功的五大核心要素(价值主张、核心资源与能力、关键业务、定价与服务和盈利模式)和相应的二级指标,以期打造一个多方共赢互利的互联网生态圈。

Based on the existing research of business models, this paper further taps out five core success factors（Value Proposition, Core resources and capabilities, Key activities, Pricing and service, Profit model） and the corresponding secondary indicators of business models for the Internet platform enterprises to create a win-win and mutually beneficial Internet ecosystem.