商品定价策略在企业中的运用

The application of commodity pricing strategy in Enterprises

定价策略的合理应用,不仅是一门科学,同时也是一门艺术。营销组合中最为关键的环节是价格,影响交易是否成功的一个主要因素也是价格,因为价格是最难控制的组合营销因素。影响市场需求和产品在市场上的地位及市场份额的也是价格。同时价格还影响企业的销售收入和利润。如果价格被设高了,使产品不能顺利进入市场,同时也难以使消费者接受。如果价格设定的低,则会影响企业运营效率。

Developing a reasonable pricing strategy is both a science, but also an art. Pricing strategy is one of the marketing mix in more critical areas. The price ID is often an important factor affecting the success or failure of the transaction, and because they are the most difficult marketing mix factors identified. Prices directly affect the market demand, the impact of competitive products in the market position and market share, thus affecting, the company＇s sales revenue and prof- its. It is difficult to be accepted by consumers, the impact of products to successfully enter the market; if the price is low, it will affect business efficiency. Therefore, pricing is very important. Therefore, the pricing strategy in the enterprise worthy of great efforts to use research to determine.