摘要
以2014年国产影片为研究对象,利用从主流视频网站获得的数据,对网络视频的社会化分享对国产电影票房的影响进行了回归分析。结果显示:社会化分享是影响国产影片票房收入的重要因素之一;消费者将影片网络预告片分享到微博、QQ好友、微信和Qzone等站外社会化媒体的次数越多,线下国产影片的票房收入越高,而站内分享行为对影片票房收入的影响明显弱于站外社会化分享行为。
Taking the domestic firms projected in 2014 as the example,this paper uses the data from main online video websites to analyzes the influence of socialized sharing to online video on the box office of domestic films.The results indicate as follows：social sharing is one of the important factor affecting the box office of domestic films;consumers share film trailer through social sharing button in online video website to offsite social media,such as Weibo,QQ friends,WeChat and Qzone and so on;the more the amount of forwarding release,the higher the box office;the influence of sharing behavior within online video website on box office is significantly weaker than that of off-site social sharing.
出处
《技术经济》
CSSCI
北大核心
2016年第1期103-109,共7页
Journal of Technology Economics
基金
国家自然科学基金项目"面向社会化商务嵌入关系多阶段整群抽样方法的研究"(71401092)
教育部人文社会科学研究西部和边疆地区项目"在线社交媒体大数据抽样方法研究"(14XJC910002)
中国博士后基金项目(2015M572521)
