基于灰色关联分析的长白山地区品牌经济影响因素研究

On Influential Factors of Brand Economy in Changbai Mountains District Based on Grey Relational Analysis

近年来随着长白山地区旅游业和经济社会的开放发展,长白山地区品牌经济和特色品牌建设成为促进当地特色经济发展的关键因素和主要动力。通过灰色关联分析可以对长白山地区品牌经济发展的影响因素进行研究,结果显示:一级指标中,影响长白山地区品牌经济发展各因素影响程度由强到弱排列,分别为市场容量因子、市场竞争因子、政府支持因子、品牌因子和区位环境因子;二级指标中,对长白山地区品牌经济发展影响因素的灰色关联度由强到弱排列,分别为:人口规模、金融机构贷款、规模以上工业企业个数以及在岗职工平均工资等。因此,促进长白山地区品牌经济的发展首先要加强基础设施建设,提供良好的品牌经济发展环境;其次要加强对长白山地区自然资源的利用,打造长白山特色品牌;另外要加大资金投入力度,拓宽品牌经济发展的融资渠道;还要努力提高企业研发费用比率,催生长白山地区的代表性强势品牌。

In recent years,with the development of tourism and economy in Changbai Mountain District,brand economy and brand construction in Changbai Mountains District have become the key factor and main force to promote local economic development. By Grey Relational Analysis,a study is carried out on the influential factors of the brand economy development in Changbai Mountains District. The results show： In the first class indexes,the influential degrees of various factors which influence the brand economy development in Changbai Mountains District range from strong to weak,respectively market capacity factors,market competition factors,government support factors,brand factors and regional environment factors. In the second class indexes,the Grey Relational Analysis of the influential factors which influence the brand economy development in Changbai Mountains District range from strong to weak,respectively population scale,financial institution loan,the numbers of industry and enterprise above designated size,and the average salary of the workers on duty. Therefore,in order to promote the development of the brand economy in Changbai Mountains District,firstly,we should strengthen the infrastructure construction and provide a favorable environment for the development of brand economy. Secondly,we should take advantage of the natural resources in Changbai Mountains District,and make the characteristic brand of Changbai Mountains. Besides,we should increase the capital investment,and broaden the financial channels of brand economy. In addition,we should strive to enhance the rate of enterprise research costs so as to hasten the representative dominant brand in Changbai Mountains District.