浅谈体验背景下的会展设计中人与环境的“相融”实践

A Brief Discussion on the Practice of Human-Environment "Integration" in Exhibition Design under the Background of Experience

在社会经济发展的不同阶段中,时代发展的重心都会有所不同。随着社会经济的发展与进步,人们的需求逐渐从物质层面转向精神层面,主要经济体也从工业逐渐向服务业转变,致使如今的商业模式更为重视对客户的服务及客户体验。本文将对商品经济时代把"体验"作为发展重点的原因以及其对现代会展设计的影响进行阐述,通过分析"体验"这一行为的特点,总结出会展设计中"体验"的特征,从而分析得出会展设计中"体验"的设计重点,进一步研究体验背景下如何实现会展设计中人与环境的"相融"的实践策略。

In different stages of social and economic development,the focuses of the development of the times are different. With the development and progress of social economy, people＇s demand gradually changes from the material level to the spiritual level,and the main economic entity gradually changes from the industry to the service business, making today＇s business model lay more emphasis on customer service and customer experience. This paper elaborates the reasons why ＂experience＂ is the focus of the development in the current era of commodity economy as well as its influence on contemporary exhibition design. Through the analysis of the characteristics of ＂experience＂, this paper sums up the characteristics of the ＂experience＂ in exhibition design, analyzes the focus of exhibition design based on experience, and further studies how to realize human- environment ＂integration＂ in exhibition design under the background of experience.