基于职业能力培养的“会展营销”课程教学改革研究

Research on the Teaching Reform of Exhibition Marketing Based on the Cultivation of Professional Ability

"会展营销"课程在学生职业能力培养方面的目标包含市场调查能力、商务沟通能力、营销策划能力、销售管理能力和客户服务能力;在此基础上提出了"会展营销"课程的教学改革应从课程内容的优化、教学方法的创新、实践教学内涵的提升、考核评价体系的创新等四个维度展开的建议。

In the cultivation of students’ professional abilities, exhibition marketing aims at cultivating students’ market research ability, business communication ability, marketing planning ability, sales management ability and customer service ability. Based on the above objectives, this paper proposes that the teaching reform of exhibition marketing should be implemented from course content optimization, teaching method innovation, practice teaching improvement and evaluation system innovation.