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产品服务与企业竞争力的提升 被引量:1

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摘要 产品服务正脱离原来对产品的依附状态,成为价值创新和新的价值创造的重要途径。产品服务增值可以创造产品差别化优势,有助于保持忠诚的顾客关系,是现代制造企业的竞争优势所在。因此,现代制造企业必须构建全面的顾客服务理念,重视内部营销,强化顾客关系管理。
出处 《太原城市职业技术学院学报》 2005年第1期57-58,共2页 Journal of Taiyuan City Vocational College
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二级参考文献4

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共引文献19

同被引文献13

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