1Stan Le Roy Wilson, Mass Media/Mass Culture: An Introduction, pp. 355 - 356, Mcgraw- Hill, Inc., 1992.
2John M. Murphy, "Knowing the President: The Dialogic Evolution of the Campaign History", Quarterly Journal of Speech, 84, 1998 (February).
3William L. Benoit, "Acclaiming, Attacking, and Defending in Presidential Nominating Acceptance Addresses, 1960-1996," Quarterly Journal of Speech, 85, 1999 (August).
4Aristotle, On Rhetoric: A Theory of Civic Discourse,(translated and annotated by George A. Kennedy), 1991,PP. 48- 49, New York & Oxford: Oxford University Press.
5Ibid, p. 121.
6Alan Schroeder, Presidential Debates: Forty Years of High Risk TV, New York: Columbia University Press, 2000.
7N. Miller & D. T. Campbell, "Recency and Primacy in Persuasion as a Function of the Timing of Speeches and Measurements", Journal of Abnormal and Social Psychology, 59, 1959.
8Aristotle, On Rhetoric: A Theory of Civic Discourse.
9See Kenneth Burke, A Rhetoric of Motives, University of California Press, 1950.
