品读汤玉祥:做海外市场要重点维护好口碑

Endure Being Lonely and Keeping Good Word-of-Mouth——Interview of Mr.Tang Yuxiang,Chairman of Yutong

汤玉祥考核的不是卖了多少辆车,而是这个市场的完好率、可得率、品牌和口碑。在他的理解里,多卖少卖几百辆车只是个数字而已,但是如果准备不好的话,可能一批车就把品牌毁了。第1次和宇通客车董事长汤玉祥聊海外是在七八年前,那时候中国的客车企业刚在海外市场有所斩获,他有一句话令我直到现在还记忆犹新。＂宇通不一定要图卖多少的量,关键要能在海外同样树立中国的客车品牌,

Though Yutong has been highly recognized by customers in many European markets, Mr. Tang Yuxiang, Chairman of Yutong, still cautiously and seriously kept closely eyes on the performance of Yutong＇s buses in European market. As for Yutong＇s products in the world market, in his opinion, there is a long way to go before being truly recognized by global high-end bus market. Therefore, Yutong must be able to endure being lonely and work hard to keep good word-of-mouth.