摘要
面对日趋激烈的竞争,曼恩（中国）需要全面展现其在消防领域的核心竞争力所在,这考验着它是否具有更快的市场应变能力。长期以来,消防车底盘都是德国曼恩的传统优势之一。特别是在中国市场,消防车底盘一直是曼恩引以为豪的产品,并成为其市场销量的重要组成部分。近期,随着众多品牌纷纷加大对这一细分市场的投入,曼恩（中国）的原有优势正在被蚕食。在加大对牵引车推广力度的同时,曼恩（中国）对消防车市场也不能有丝毫放松。
The sixteenth International Protection Equipment, Technology Conference ＆ Exposition was held from Oct. 20 to 23, 2015 in Beijing. MAN made a highlight presentation by bringing two models of fireengine, which represented image of MAN brand for the first time at such exhibition. A strong Red Lion standing at the middle of exhibition space symbolized MAN＇s ruling status in the fireengine chassis market.
出处
《商用汽车》
2015年第11期65-66,共2页
Commercial Vehicle
