连锁餐饮企业内部服务质量对员工服务导向的影响机制研究
摘要
针对浙江某连锁餐饮企业的415份样本进行回归分析,结果表明,企业内部服务质量对员工服务导向有正向影响,且通过员工满意度因素产生中介效应。组织文化作为调节变量,通过内部服务质量中的薪酬福利因素对内部服务质量与员工满意度产生调节效应。根据分析结果,提出了改进连锁餐饮企业内部服务质量的管理建议,并提出了进一步研究的方向。
出处
《经济论坛》
2015年第12期126-130,共5页
Economic Forum
基金
2013年度浙江省高职高专院校专业带头人专业领军项目(lj2013186)
参考文献18
-
1汪纯孝,岑成德,刘倩.内部营销和内部服务质量对外部服务质量的影响[J].旅游科学,2001,15(1):19-23. 被引量:16
-
2吴清津,汪纯孝.旅游企业员工服务导向意识的前置因素与后果研究[J].南开管理评论,2004,7(6):23-27. 被引量:13
-
3伍晓奕,董坤.内部服务质量研究前沿探析与未来展望[J].外国经济与管理,2012,34(11):35-43. 被引量:17
-
4Akroush M N, Abu-EISamen A .A, Samawi G A, et al. Inter- nal marketing and service quality in restaurants. Marketing Intelligence & Planning, 2013, 31(4): 304-336.
-
5Arnett,D.B.,Laverie,D.A. & Mclane ,C.Using job satisfaction & pride as internal satisfaction .CorneU Hotel & Restaurant Administration Quarterly, 2002,43(2),87-96.
-
6Berry, L. L., Parasuraman, A.. The Behavioral Consequences of Service Quality. Journal of Marketing, 1996, (60): 33-46.
-
7Daft,L.R. Coaching plan helps managers increase employee commitment. Hotel & Motel Management, 2001, 216(16), 16.
-
8Donovan. D T,Brown T J,Mowen J C. Internal benefits of ser- vice- worker customer orientation:Job satisfaction,commitment,and or- ganizational citizemhip behaviors. Journal of Marketing,2004,68(1): 128-146.
-
9Ghiselli, R., L0pa, L. J. M., Bai, B. (2001). Job Satisfaction, Life Satisfaction &Turnover Intent of Food Service Managers. Cornell Hotel and Restaurant Administration Quarterly, 2001, 42.28-37.
-
10Hallowell,R., Schlesinge,L.A.r & Zornitsky,J. Internal service quality, customer & job satisfaction: Linkages & implications for man- agement. Human Resource Planning, 1996, 19(2): 20-31.
二级参考文献43
-
1Spreitzer, Gretchen M., Mark A. Kizilos, and Stephen W. Nason. A Dimensional Analysis of the Relationship between Psychological Empowerment and Effectiveness, Satisfaction, and Strain. Journal of Management, 1997, 23 (5): 679-704.
-
2Wayne, Sandy J., Lynn M. Shore, William H. Bommer, and Lois E.Tetrick. The Role of Fair Treatment and Rewards in Perceptions of Organizational Support and Leader-member Exchange. Journal of Applied Psychology, 2002, 87 (3): 590-598.
-
3Anderson James C., and David W. Gerbing. Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach. Psychological Bulletin, 1988, 103(3): 411-423.
-
4Hoffman, K. Douglas, and Thomas N. Ingram. Creating Customeroriented Employees: The Case in Home Health Care. Marketing Health Services, 1991, 11 (2), 24-32.
-
5MacKenzie, Scott B, Philip M Podsakoff, and Michael Ahearne.Some Possible Antecedents and Consequences of In-role and Extra-role Salesperson Performance. Journal of Marketing, 1998,62 (3): 87-98.
-
6Peccei, Riccardo, and Patrice Rosenthal. The Antecedents of Employee Commitment to Customer Service: Evidence from an UK Service Context. The International Joornal of Human Resource Management, 1997, 8 (1): 66-86.
-
7Brown, Tom J., John C. Mowen, D. Todd Donavan, and Jane W.Licata. The Customer Orientation of Service Worker: Personality Trait Effects on Self-and Supervisor Performance Ratings, Journal of Marketing Research, 2002, 39 (1): 110-119.
-
8Donavan, D. Todd, Tom J. Brown, and John C. Mowen. Internal Benefits of Service Worker Customer Orientation: Job Satisfaction,Commitment and Organizational Citizenship Behavior. Journal of Marketing, 2004, 68 (1): 128-146.
-
9汪纯孝,谢礼珊,岑成德,申文果,韩小芸.智力型企业经营管理.广州:中山大学出版社,2000.
-
10Berry Leonard L. The Employee as Customer. Journal of Retail Banking,1981,3(1): 35-40.
共引文献41
-
1朱金桥,郭鹏.基于以人为本理念的企业内部营销系统的构建[J].现代管理科学,2005(1):85-87. 被引量:4
-
2张旗,杨欣鹏.保险企业的内部营销管理[J].辽宁工程技术大学学报(社会科学版),2005,7(4):389-390. 被引量:1
-
3杜蕾.内部营销理论及其在饭店业中的应用综述[J].天津市经理学院学报,2006(4):22-23. 被引量:1
-
4白琳,岑成德.宾馆员工工作满意感影响因素研究——人工神经网络方法[J].旅游科学,2006,20(5):26-35. 被引量:5
-
5王叶红,徐明乔.民营企业“内部营销”策略探索[J].浙江万里学院学报,2008,21(1):132-134. 被引量:2
-
6任俊生,孙皓,宋平平.中国旅游业的顾客导向问题研究[J].经济与管理,2008,22(7):27-30.
-
7张维亚.历史餐馆的遗产旅游开发——以南京老字号餐馆为例[J].北京第二外国语学院学报,2008,30(9):53-58. 被引量:1
-
8董雅丽,赵丽红.员工角色行为对服务质量影响的实证研究[J].统计与信息论坛,2009,24(3):81-86.
-
9刘好强.内部营销视角下的旅游景区与员工关系管理策略研究[J].科技创业月刊,2009,22(4):69-70. 被引量:1
-
10张海燕.标准化质量管理在旅行社内部服务中的应用研究[J].哈尔滨商业大学学报(社会科学版),2009(6):124-127. 被引量:2
-
1容蓉,何华.浅议连锁餐饮企业存货优化管理[J].合作经济与科技,2013(13):30-33. 被引量:1
-
2周晶.守护健康之门-连锁餐饮企业食品安全控制探讨[J].中外食品工业(下),2014,0(8):56-57.
-
3陈晓雷.十亿风险资金为何青睐百富烤霸[J].企业家信息,2009(1):72-73.
-
4肖鹏,汪燕.中式连锁餐饮企业基层员工自愿离职原因分析——以安徽A公司为例[J].武汉商学院学报,2015,29(5):46-51.
-
5李茜,张玮.连锁餐饮企业经营成本影响因素及控制策略[J].市场论坛,2014(6):49-51. 被引量:4
-
6李俊.连锁餐饮企业物流配送效率的外部性影响因素实证分析[J].物流技术,2014,33(10):215-217. 被引量:2
-
7蒋成姣,李林,孙军华.连锁餐饮企业如何提高知识型员工忠诚度[J].中国集体经济,2017,0(12):99-100.
-
8彭潇潇,操美玉.基于DEA模型的我国连锁餐饮企业经营效率评价[J].中国电子商务,2014(1):102-103.
-
9郭晓枫,郑玉香.餐饮连锁企业物流配送模式研究[J].物流科技,2012,35(11):103-105. 被引量:5
-
10刘根基.善弈者谋势[J].中国连锁,2012(5):12-13.