新媒体环境下高职院校学生思想政治工作策略研究——基于内蒙古商贸职业学院的调研分析

On Ideological and Political Work for Vocational College Students in the Context of New Media: Strategies—— Based on the Study of Inner Mongolia Business & Trade Vocational College

新媒体的出现,使高校的思想政治教育面临着前所未有的新情况和新问题。如何积极应对新媒体,构建适应学生全面发展的思想政治教育体系,不仅是时代赋予高职院校思想政治教育工作者的新使命,也是我们做好新时期思想政治教育工作的迫切需求。本文以内蒙古商贸职业学院为例,在调研走访的基础上,对新媒体在高职院校大学生思想政治教育的发展现状进行调查,就如何发挥新媒体在高职院校大学生思想政治教育工作中的积极作用给出相应的对策,力求为高职院校大学生思想政治教育提供全面的理论指导。

Ideological and Political Education （IPE） in colleges faces unprecedented situations and problems along with the emergence of new media. It is essential to positively respond to new media and establish IPE system for students＇ all-round development. This is not only a new mission that the era entrusts IP educators, but also the urgent demand in the new period. Taking Inner Mongolia Business ＆ Trade Vocational College as an example, this thesis studies the present situation and development of IPE in higher vocational colleges on the basis of the survey; it puts forward relevant measures regarding how to play the positive role of new media in their IPE so as to provide theoretical guidance for students＇ IPE.