数据挖掘技术在电子商务销售中的应用

The Application of Data Mining Technology in E-commerce Sales

从电子商务销售数据着手,利用数据挖掘技术、IBM SPSS直销模块及RFM模型,对数据进行了分析与处理,以对用户购买行为的影响因素、重购习惯及用户群体分类等有一个全新的认识。

Starting from e-commerce sales data, and by using the data mining technology, IBM SPSS direct selling module and RFM model, this paper analyzes and processes the data have new cognition to the influence factors of users＇ purchase behavior, users＇ repeat purchase habits, and user groups classification, etc.