高职院校《公共关系实务》课程教学改革的探索与实践——基于职业能力培养视角

Exploration and Practice of Teaching Reform in Public Relations Practice in Higher Vocational Colleges——From the perspective occupational ability training

高职院校进行《公共关系实务》课程教学改革的探索与实践,目的是为了提高学生的职业能力。指出《公共关系实务》教学过程中存在的种种弊端,阐述基于职业能力培养的高职《公共关系实务》课程教学改革的理念与思路,重构《公共关系实务》课程设计、内容体系及考核方式,采用工学交替、项目导向、任务驱动的教学模式,优化教学过程组织,《公共关系实务》教学改革取得了明显的效果。

The exploration and practice of teaching reform of Public Relations Practice in higher vocational colleges aims to improve students＇ vocational ability. This paper points out the drawbacks in the teaching process of the course,expounds the concept and thinking of the teaching reform of Public Relations Practice based on the vocational ability. The author reconstructed the curriculum design,content system and evaluation methods of this course,adopted the teaching mode of engineering alternation,project orientation and task driving,and achieved remarkable results in the process.