新疆农产品批发市场营销渠道优化研究

Research on Marketing Channel Optimization of Agricultural Products Wholesale Market in Xinjiang

目前我国农产品市场的营销渠道主要靠市场来进行自我的调节作为辅助来进行生产和销售。由于当前农产品的销售渠道还不够完善势必会导致农产品交易效率低等问题。因此要想更好的促进我国农产品行业的发展就必须要针对营销渠道进行优化,并解决其中的问题,从而促进我国农产品行业的发展。文章以新疆农产品批发行业的相关问题作为主要研究对象希望对我国农产品行业的发展起到一定的参考作用。

At present,marketing channel of agricultural products market in our country mainly depends on self-regulation of market to produce and sell.The deficiency of marketing channel of agricultural products leads to problems such as low efficiency of agricultural products trade.In order to facilitate the development of agricultural products industry,the marketing channel must be optimized,and relevant problems must be solved.This paper takes relevant problems of agricultural products wholesale market industry in Xinjiang as research subject and provides reference for the development of agricultural products industry in our country.