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Analysis on the development of e-commerce strategy in tourism enterprises

Analysis on the development of e-commerce strategy in tourism enterprises
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摘要 Since the development of the market economy in our country, the information technology has a very far-reaching impact on development, in the process of social and economic operation,, different departments made its original operating mechanism changed according to their characteristics. However, for the tourism industry, the rapid development of the tourism industry has made the structure of the tourism industry restructure, the wide application of tourism e-commerce is one of the most typical performance. Tourism industry has the characteristics of the application of electronic commerce. Such as remote service, multi volume, low transaction amount and so on, the application of information technology in the tourism industry has led to the rapid development of tourism e-commerce, at the same time, it had changed the competition structure among the tourism enterprise. Seen from the current situation of e-conmaerce in China, there are still a lot of deficiencies and shortcomings in the international tourism industry. Based on the goal of China' s tourism development, carry out the development of tourism e-commerce is the first priority of the tourism industry.
作者 Pan Zhao
出处 《International Journal of Technology Management》 2015年第11期29-34,共6页 国际技术管理
关键词 Electronic commerce tourism 旅游业发展 企业电子商务 旅游电子商务 商务应用 信息技术 市场经济 运行过程 社会经济

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