摘要
近年来,生鲜电商发展迅速,但仍处于探索阶段。介绍了厦门生鲜电商的主要经营模式,分析了当前厦门生鲜消费者的现状,探讨了生鲜电商发展所面临的问题,并提出了推动厦门生鲜电商健康发展的对策。
In recent years, fresh food e-commerce develops rapidly, but it is still in the exploration stage. The authors introduced the main business mode of fresh food e-commerce in Xiamen, analyzed the present consumer situation of fresh food, and discussed the problems of fresh food e-commerce in Xiamen, then proposed some development countermeasures to promote the healthy development of fresh food e-commerce in Xiamen.
出处
《农业展望》
2015年第11期93-96,共4页
Agricultural Outlook
关键词
厦门
生鲜电商
经营模式
发展对策
Xiamen
fresh food e-commerce
business mode
development countermeasure
