通过音乐感知提升旅客运输的乘客满意度和服务质量

Music Perception :Enhance Passenger Satisfaction and Service Quality of Passenger Transport

随着旅客运输和公共交通的快速发展,乘客对服务质量的需求不断增强。本文认为音乐感知对于改善乘客对服务满意度和提升服务质量具有重要促进作用,分析了旅客运输和公交服务乘客满意度的影响因素,提出了音乐感知及个性化音乐服务提升旅客运输乘客满意度和服务质量的基本途径。

With the rapid development of passenger transport and public transport, passenger demand for service quality is growing. This paper argues that the perception of music plays an important role in promoting passenger service satisfaction and service quality; analyze the influence factors of passenger satisfaction. Music perception and personalized music services can be used to enhance passenger transport passenger satisfaction and service quality.