大学生网购消费行为及对策分析——以昆明医科大学为例

Analysis on the College Students' Online Shopping Consumer Behavior and Its Countermeasure:Taking Kunming Medical University as the Example

随着信息技术的发展生活节奏的加快以及电脑的普及,作为最先接受新技术的群体——大学生对电脑和互联网更是极其亲睐,网购的优势也在日益体现与发展。高校学生如今已经成为网购市场上不折不扣的主力军。因此,研究高校学生的网上购买行为、对网购的认知、网购存在哪些问题又如何解决?这些问题对于探求高校学生的消费特征,掌握大学生思想动态,具有一定的参考价值。为了研究这些问题,我们对大学生进行了相关问卷调查和访谈。

With the development of information technology,the accelerating rhythm of life and the popularity of computer,as the foremost group to accept new technology,college students enjoy the computers and the Internet,the advantages of online shopping is also growing and developing.College students have become the main force of online shopping market.So,the researches of university students＇ online purchase behavior,the cognition of online shopping,problems of online shopping and the solutions have reference value for exploring the consumption characteristics of college students and grasping the ideological condition.In order to study these problems,we carry out the relevant questionnaire and interview for college students.