浅议景德镇陶瓷电子商务产业集群的培育与发展

A Study on the Cultivation and Development of Jingdezhen Ceramic E-commerce Industrial Clusters

近年来,电子商务在景德镇陶瓷企业中的应用日趋普遍,各类电商应用模式与手段已成为陶瓷企业提升自身竞争力水平的主要突破点。为了进一步提升区域内电子商务应用水平,在分析产业组织理论现有研究成果、借鉴外地同类产业集群发展经验的基础上,本文提出,景德镇市应当构建起自己独有的陶瓷电子商务产业集群。为了支撑这一观点,本文对培育陶瓷电子商务产业集群的作用、价值与前景进行了具体分析。最后,本文进一步提供了若干利于促进景德镇陶瓷电子商务产业集群培育、发展的政策建议。

In recent years, e-commerce application has become increasingly common in Jingdezhen ceramic enterprises. The application mode and means of all kinds of e-commerce has become the main breakthrough point for ceramic enterprises to raise their competitiveness level. In order to further enhance the application level of regional e-commerce, on the analysis of the existing research results of the theory of industrial organization, drawing lessons from the development experience of the similar industrial cluster from other places, the author puts forward that Jingdezhen should build its own ceramic e-commerce industry cluster. In order to support the view, the paper concretely analyzes the function, value and prospect of cultivating ceramic e-commerce industrial clusters. Finally, the paper further provides a number of policy suggestions which are beneficial to promote the cultivation and development of Jingdezhen ceramic e-commerce industrial cluster.