促进陶瓷文化旅游新模式——将旅游业引入陶瓷产业链

Promoting the New Mode of Ceramic Culture Tourism——Introduce Tourism into Ceramic Industry Chain

随着第三产业逐渐成为经济社会发展新的增长点,旅游消费也愈加火热,而国人对于生活品质的追求越来越高,从过去的能出门旅游就很满足,到现在出游的选择日渐个性化、自由化,旅游的消费呈现出多元化的拓展趋势。景德镇作为一个有着"千年窑火"、"皇帝御赐"、"古代地图特别标注"、"民间手工艺之都"的城市能否从发展旅游业中获得新的战略突破呢?本文就此话题加以探讨。

With the tertiary industry becoming the new source of economic growth and social development, tourist consumption surges dramatically. Since the Chinese people seek increasingly high quality of life, their choices of tourism change accordingly. In the past, they were satisfied wherever they traveled. But now, their choices of tourism are somewhat personalized and liberalized. As a result, tourist consumption presents a trend of diversity. Whether Jingdezhen, as a city boasts ＂Millennium Kiln Fire＂, ＂Emperor＇s Appraisal＂, ＂Special Mark in the Ancient Map＂ and ＂the Capital of Folk Handicraft＂, can make strategic breakthrough in developing tourist industry？