对全媒体视角下高校校园文化宣传工作创新的几点思考

Thoughts about the innovation of college culture propaganda work from the perspective of the whole media

全媒体时代拓宽了高校校园文化活动传播的形式和渠道,同时提供了崭新的宣传方式和传播载体。全面分析全媒体内涵、信息传播的模式与特点,从宏观层面推进高校宣传工作、加强校园宣传舆论引导、善用全媒体拓展宣传渠道、用全媒体技术增强宣传工作的针对性、建立立体化的网络舆情监控机制5个方面入手,积极创新全媒体视角下高校校园文化宣传工作机制。

The whole media era has expanded the form and channel of cultural activities in colleges,it also provides a new way of propaganda and transmission carrier. This paper offers a comprehensive analysis of the connotation of the whole media; the mode and characteristics of information dissemination,then from the following five aspects to discuss of the new ways and new measures of the college campus culture propaganda work： promoteing the propaganda work from the macro level; strengthening the campus propaganda and public opinion guidance; making good use of the whole media to expand publicity channels; using all media technology to strengthen pertinence of propaganda work; establishing a three-dimensional network public monitoring mechanism,in order to positively innovate all media under the perspective.