苏州丝绸品牌视觉形象设计中的本土元素思考

LOCAL ELEMENTS THINKING OF VISUAL IMAGE DESIGN IN SUZHOU SILK BRAND

本文研究具有本地特色的丝绸品牌视觉形象设计的运用情况。并结合实例,论述了本土元素在苏州丝绸品牌中表现形态,进而阐述了本土元素的挖掘方式,应当在充分认识当地文化、理解企业内涵的基础上,进行系统化的挖掘,提炼出对品牌有用的视觉符号。通过这种手段达到对元素的足够认识,才能使丝绸品牌有着独特的企业个性,散发出浓郁的地方特色,使其在同类型品牌的竞争中脱颖而出。

The research is about the use of silk brand visual image design with the local characteristics. Combined with the instances, the article discusses the local elements in Suzhou silk brand performance form, and then expounds the local elements of the mining way, ought to be in fully understanding the local culture and understanding the connotation of the enterprise, and on the basis of systematic mining, to extract useful visual symbols for the brand. To achieve sufficient understanding of the elements, only by this means can it make silk brand have a unique personality, send out a full-bodied local characteristics, and win from the brand competition.