探究广告创意表现的符号化策略的竞争优势

THE ADVANTAGES AND THE IMPLEMENTATION OF THE SYMBOLIC STRATEGY OF ADVERTISING CREATIVE PERFORMANCE

随着科学技术的不断发展,品牌内涵在营销过程中逐渐趋于识别性、确定性、统一性以及简洁性,以便于受众快速识别与记忆,可见广告创意表现的符号化策略的重要性。本文特针对广告创意表现的符号化策略的优势与实施进行了深入研究,主要从广告创意表现的符号化的理论、策略的优势以及实施要点等方面展开了论述,旨在推动企业营销传播的发展。

With the continuous development of science and technology, the connotation of the brand in the marketing process gradually tends to identify, certainty, unity and simplicity, in order to facilitate the rapid identification and memory of the audience, showing the importance of the symbolic strategy of advertising creativity. This paper makes a thorough study of the advantages and the implementation of the symbolic strategy of advertising creativity, and mainly analyzes from the symbolic theory, the advantages of the strategy and the implementation of the advertising creative performance.