以小学生书包为例的动漫衍生品消费心理设计研究

RESEARCH ON THE ANIMATION DERIVATIVES DESIGN IN CONSUMER PSYCHOLOGY BASED ON THE PRIMARY SCHOLARS' SATCHEL

动漫衍生小学生书包使用者和购买者具有不一致性,因此兼顾两者的消费心理成为设计成功的前提。论文详细分析了小学生及家长人群的消费心理,并从安全性、功能性、视觉效果等方面对动漫衍生小学生书包产品设计提出了建议。

Satchels are used by Primary Scholars, while purchased by their parents. Therefore, we must take both sides of the consumer psychology into accounts. Analyzing the consumer psychology of Primary Scholars and their parents, the thesis gives some suggestions about designing these bag products from the safety, function, visual effects and so on.