摘要
通过分析微信公众平台相较于本地APP的价值,描述微信公众平台的即时性、互动性、碎片化等特性,并分析微信公众平台框架、文字、图片三种设计要素的具体内容,探究微信公众平台的交互设计要素与特性。方法通过分析微信公众平台基于超级APP的价值,描述微信公众平台的即时性、私密性、社交性、互动性、碎片化等五个特性,并分析微信公众平台框架、文字、图片三种设计要素的具体内容。结论微信公众平台从框架、文字、图片等方面,给用户构建了一种简洁、与众不同、全新的沟通方式,扩大了用户的体验范围,把握其特性属性及要素以为用户形成创造良好的体验。
By analyzing the value of Wechat public platform compared to the local APP, the article describes the instant, interactive, fragmented characteristics of Wechat public platform, and analyzes the design elements of We Chat public platform such as frame, text and picture, and explores design elements and characteristics of the Wechat public platform. From the frame, text and images of Wechat public platform, the article tries to build a simple, unique, new way to communicate and to expand the scope of the user experience, for creating a good experience for users.
出处
《设计》
2016年第3期122-123,共2页
Design
关键词
微信
公众平台
设计要素
Wechat
Public platform
Design elements
